Peache was born from my own personal experience.  My name is Fareena Imamat, and like many others, I faced unexpected challenges during my pregnancy journey, including miscarriage. I struggled with weight gain, stretch marks and the insecurities that came with those changes. What should have been a joyful time in my life was clouded with self-doubt and unhappiness.

On top of that, I became increasingly concerned about the products I was using during my pregnancy. As I learned more about the chemicals in everyday lotions and creams, I realized that petrochemicals, toxic metals, and synthetic fragrances were everywhere. I didn’t want to put these harmful ingredients on my body, especially while carrying a child. I needed something safe, nurturing and truly natural, but I couldn’t find anything that met those standards.

So, I decided to create something that would help not just me, but other women going through similar experiences. Peache was born out of the need for pregnancy-safe, clean and effective products for women. I wanted to offer a solution for those searching for pregnancy safe products that not only treated the skin but also empowered new and expecting moms to feel beautiful, confident and at peace with their changing bodies.